My High Impact Journal Articles

NEW1. 2024: Ant Financial in establishing the early stage of the Alipay eco system in Malaysia. Paper available 

2. 2020: Alipay entered Malaysia: a closer look at the new market entry strategy driven by Chinese tourists. Paper available 

3. 2017: Service quality implementation in shaping sustainable banking operating system: A case study of Maybank Group. Paper available 

4. 2017: A holistic perspective on sustainable banking operating system drivers: A case study of Maybank group. Paper available 

5. 2016: Ethical banking in practice: a closer look at the Co-operative Bank UK PLC. Paper available