5 June 2026

INFOZONES for Students

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BTMS 2053 Service Management

Posted on  15/6/2026

Final Examination 
1. Write my name clearly as
Professor Dr. CHEW Boon Cheong
on your answer booklet.
-If you address your booklet to other lecturers or wrong my name wrongly, I will not be able to trace it.

2. Make sure you answer the questions in sequence: Question 1, Question 2 and Question 3.
-Jumping around will cause difficulty in the marking process.

3. Ensure your handwriting is clear and readable.

4. Highlight or underline keywords to improve scoring.

5. Do not tie your answer booklet if you have only one copy.
-Only tie the booklets together if you are using two.
-Label Booklet 1 and Booklet 2.

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Individual Assignment 10%
There are two issues with your individual assignment:

1. I set a total of 25 questions in ULearn, but many of you did not answer them. Instead, you submitted four pages of point-form notes. How could you ignore what I explained in class about each part of the policy, and then provide only a few paragraphs and point forms?

2. I specifically instructed you not to use AI for your work. I am checking each of your profiles on Turnitin, and those who used AI will have a significant number of marks deducted. 100% AI will get 0%.

3. Look at the Similarity Index and the AI Contend of your Individual Assignment










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Group Assignment 
Look at the Similarity Index and the AI Contend of your Group Assignment




12 May 2026

My High Impact and The Best Quality Journal Articles

I uphold ethical publication, ensuring that my work is guided by integrity. I avoid self-citation and citation circles, focusing on  authentic research that advances the field and aligns with global academic standards.   




















1. 2026: Development of Quality-of-Life-Technology (QoLT) Product and Service Design Model for the Elderly Paper available

2. 2024: Ant Financial in establishing the early stage of the Alipay eco system in Malaysia. Paper available 

3. 2020: Alipay entered Malaysia: a closer look at the new market entry strategy driven by Chinese tourists. Paper available 

4. 2017: Service quality implementation in shaping sustainable banking operating system: A case study of Maybank Group. Paper available 

5. 2017: A holistic perspective on sustainable banking operating system drivers: A case study of Maybank group. Paper available 

6. 2016: Ethical banking in practice: a closer look at the Co-operative Bank UK PLC. Paper available 

7. 2015: Exploring manager's perspective of service quality strategies in Malaysian banking industry. Paper available