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BTMS 2053 Section 2
1(a). NEW: Assignment L3 is out now. Due date Saturday 12 April 2025 at 2359.
1(b). NEW: Assignment L5 is out now. Due date Saturday 26 April 2025 at 2359.
2. Check your attendance record on ULearn now.
(a) Email to me for those did mistakes.
(b) Give me "the University accepted evidence" of your non-attendance.
(c) Those who has not attended for 2 lectures, once you trigger the 3rd non-attendance, you will be barred from the final examination. University rules applied.
Lecture 1:
1.2 What are Services? (pdf pg. 24-26)
2.2 General Concept of a Productive System (pdf pg. 39-42)
2.3 Characteristics of Services (pdf pg. 42-46)
Lecture 2:
2.4. The Service Organization as a System
-Exhibit 2-4 The Service System (pdf pg. 46-49)
-Exhibit 2-5 Services and Service Processes (pdf pg. 49-50)
2.5 Service Encounters (pdf pg. 51-52)
Lecture 3:
-Exhibit 2-6 Service Encounters: Going to a Rock Concert (pdf pg. 54-56)
-Service Encounters from Various Perspectives (pdf pg. 56-57)
-Elements of a Service Encounters (pdf pg. 58-63)
-Role of Other Customers in Service Encounters (pdf pg. 63-64)
2.6 Summary (pdf pg.65-66)
Lecture 5:
4.3 Why Service Companies Go Global (pdf pg.95-99)
-Exhibit 4-3 Clustering of Services and Internalisation Modes (pdf pg.105-106)
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BTMS 2053 Section 1
1(a). NEW: Assignment 3 is out now. Due date Saturday 12 April 2025 at 2359.
1(b). NEW: Assignment 5 is out now. Due date Saturday 26 April 2025 at 2359.
2. Check your attendance record on ULearn now.
(a) Email to me for those did mistakes.
(b) Give me "the University accepted evidence" of your non-attendance.
(c) Those who has not attended for 2 lectures, once you trigger the 3rd non-attendance, you will be barred from the final examination. University rules applied.
Lecture 1:
1.2 What are Services? (pdf pg. 24-26)
2.2 General Concept of a Productive System (pdf pg. 39-42)
2.3 Characteristics of Services (pdf pg. 42-46)
Lecture 2:
2.4. The Service Organization as a System
-Exhibit 2-4 The Service System (pdf pg. 46-49)
-Exhibit 2-5 Services and Service Processes (pdf pg. 49-50)
2.5 Service Encounters (pdf pg. 51-52)
Lecture 3:
-Exhibit 2-6 Service Encounters: Going to a Rock Concert (pdf pg. 54-56)
-Service Encounters from Various Perspectives (pdf pg. 56-57)
-Elements of a Service Encounters (pdf pg. 58-63)
-Role of Other Customers in Service Encounters (pdf pg. 63-64)
-2.6 Summary (pdf pg.65-66)
Lecture 5:
4.3 Why Service Companies Go Global (pdf pg.95-99)
-Exhibit 4-3 Clustering of Services and Internalisation Modes (pdf pg.105-106)
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BTMP 2323
1. Check your attendance record on ULearn now.
(a) Email to me for those did mistakes.
(b) Give me "the University accepted evidence" of your non-attendance.
(c) Those who has not attended for 2 lectures, once you trigger the 3rd non-attendance, you will be barred from the final examination. University rules applied.
3. Remember: write an email to communicate with me.
Reading materials
(A) IP Commercialisation Policy
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MTKT 5333
1. NEW: Assignment 5 is out now. Due date Saturday 26 April 2025 at 2359.
2. 7/4/2025 1900 MBA Class Online. The URL is here.
3. Presentation of Individual Assignment 23/4/2025 1900 MBA Class Online. The URL is here.
4. Mid-Term Test 30/4/2025 1930.
Reading materials
(A) NSTIP
(B) 10 10 MySTIE
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PDTM 6323
1. Selamat hari raya to all of you. See you all again on 8/4/2025.
Plans
(a) 22/3/2025 Saturday
(b) 27/3/2025 Thursday
(c) 8/4/2025 1030pm Tuesday online. The URL is here.
(d) 26/4/2025 11am Saturday online/hybrid
(e) 29/4/2025 830pm Tuesday online
(f) 3/5/2025 11am Saturday Physical/Hybrid
Reading materials
(A) The Tragic Downfall Of Nokia
(B) NSTIP
(C) 10 10 MySTIE
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