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BTMS 2053 Section 2
1(a). NEW: Assignment L3 is out now. Due date: Saturday 12 April 2025 at 2359.
1(b). NEW: Assignment L5 is out now. Due date: Saturday 26 April 2025 at 2359.
1(c). NEW Mid-term test for Section 1 and Section 2 will be conduct on 14/5/2025. Standby for this date. No replacement for the mid-term test.
2. Check your attendance record on ULearn now.
(a) Email me if there are mistakes.
(b) Provide "University accepted evidence" for non-attendance.
(c) Those who have missed 2 lectures: Upon a 3rd non-attendance, you will be barred from the final examination. University rules apply.
Lecture 1:
1.2 What are Services? (pdf pg. 24-26)
2.2 General Concept of a Productive System (pdf pg. 39-42)
2.3 Characteristics of Services (pdf pg. 42-46)
Lecture 2:
2.4. The Service Organization as a System
-Exhibit 2-4 The Service System (pdf pg. 46-49)
-Exhibit 2-5 Services and Service Processes (pdf pg. 49-50)
2.5 Service Encounters (pdf pg. 51-52)
Lecture 3:
-Exhibit 2-6 Service Encounters: Going to a Rock Concert (pdf pg. 54-56)
-Service Encounters from Various Perspectives (pdf pg. 56-57)
-Elements of a Service Encounters (pdf pg. 58-63)
-Role of Other Customers in Service Encounters (pdf pg. 63-64)
2.6 Summary (pdf pg.65-66)
Lecture 5:
4.3 Why Service Companies Go Global (pdf pg.95-99)
-Exhibit 4-3 Clustering of Services and Internalisation Modes (pdf pg.105-106)
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BTMS 2053 Section 1
1(a). NEW: Assignment 3 is out now. Due date: Saturday 12 April 2025 at 2359.
1(b). NEW: Assignment 5 is out now. Due date: Saturday 26 April 2025 at 2359.
1(c). NEW Mid-term test for Section 1 and Section 2 will be conducted on 14/5/2025. Stand by for this date. No replacement for the mid-term test.
2. Check your attendance record on ULearn now.
(a) Email me if there are mistakes.
(b) Provide "University accepted evidence" for non-attendance.
(c) Those who have missed 2 lectures, upon a 3rd non-attendance, you will be barred from the final examination. University rules apply.
Lecture 1:
1.2 What are Services? (pdf pg. 24-26)
2.2 General Concept of a Productive System (pdf pg. 39-42)
2.3 Characteristics of Services (pdf pg. 42-46)
Lecture 2:
2.4. The Service Organization as a System
-Exhibit 2-4 The Service System (pdf pg. 46-49)
-Exhibit 2-5 Services and Service Processes (pdf pg. 49-50)
2.5 Service Encounters (pdf pg. 51-52)
Lecture 3:
-Exhibit 2-6 Service Encounters: Going to a Rock Concert (pdf pg. 54-56)
-Service Encounters from Various Perspectives (pdf pg. 56-57)
-Elements of a Service Encounters (pdf pg. 58-63)
-Role of Other Customers in Service Encounters (pdf pg. 63-64)
-2.6 Summary (pdf pg.65-66)
Lecture 5:
4.3 Why Service Companies Go Global (pdf pg.95-99)
-Exhibit 4-3 Clustering of Services and Internalisation Modes (pdf pg.105-106)
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BTMP 2323
1. NEW: Group Assignment is out now. Due date: Saturday 24 May 2025 at 2359.
-Announced early to give you sufficient time to complete the group assignment.
-Last day for questions: 2/5/2025 during the lecture.
-NEW Mid-term test will be conducted on 15/5/2025. Stand by for this date. No replacement for the mid-term test.
2. Check your attendance record on ULearn now.
(a) Email me if there are mistakes.
(b) Provide "University accepted evidence" of non-attendance.
(c) Those who have missed 2 lectures: Upon a 3rd non-attendance, you will be barred from the final examination. University rules apply.
Reading materials
(A) IP Commercialisation Policy
(B) Garis Panduan Dana
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MTKT 5333
1. NEW: Assignment 5 is out now. Due date: Saturday 26 April 2025 at 2359.
2. 7/4/2025 1900 MBA Class Online. The URL is here.
3. Presentation of Individual Assignment 23/4/2025, 1900 MBA Class Online. The URL is here.
4. Mid-Term Test 30/4/2025 1930.
Reading materials
(A) NSTIP
(B) 10 10 MySTIE
(C) National 4IR Policy
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PDTM 6323
1. See you again on 8/4/2025.
Plans
(a) 22/3/2025 Saturday
(b) 27/3/2025 Thursday
(c) 8/4/2025 1030pm Tuesday online. The URL is here.
(d) 26/4/2025 11am Saturday online/hybrid
(e) 29/4/2025 830pm Tuesday online
(f) 3/5/2025 11am Saturday Physical/Hybrid
Reading materials
(A) The Tragic Downfall Of Nokia
(B) NSTIP
(C) 10 10 MySTIE
(D) National 4IR Policy
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