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New 01/04/2024
We are looking for a GRA for this project. You will complete the project and graduate as a master student.
If you are interested, or you know some one who is interested, share this news and write an email to the Priciple Researcher as well as the main supervisor-Dr Tan Lay Hong. I will be the co-supervisor.
New 02/04/2024
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Dear all students
Can you ask these students write an email to me? bcchew@utem.edu.my. I am the supervisor for them under Industrial Training (Latihan Industri). Thank you.
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BTMP 2323 R&D Management and Commercialisation
1. Individual/Group Assignment 15% is due on 08/04/2024 is COMPLETED.
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BTMS 2053 Management of Service
BTMS Section 1:
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BTMS Section 2:
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1. Individual/Group Assignment 15% is due on 08/04/2024 is COMPLETED.
2. Materials used Cengiz Haksever, Barry Render
*Page numbering is based on the PDF reader
Lecture 1:
-page 24-25 [section 1.2]
What are services?
-page 39-41 [section 2.2]
General Concept of a Productive System
Lecture 2:
-page 42-48 [section 2.3, 2.4]
Characteristics of Services
The Service System
Lecture 3:
-page 49-57 [section 2.4 (Exhibit 2.5), 2.5]
Service and Service Processes
Service Encounters
Lecture 4:
-page 95-99
Why Service Companies Go Global
Classification of Firms from an International Perspectives
Lecture 5:
-page 105-106 [Exhibit 4-3]
Clustering of Services and Internationalization Modes
-page 185-186
Design and Development of Services and Service Delivery Systems
Why the Design is so Important
-page 191-193
Design Quality and Value
-page 203-211
-EXCLUDED page 211-222
-page 232
-page 241-245* (Section 9.4)
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